With the hospitality industry re-opening and getting back to some sort of normality, plus our never dying love for takeaway food, consumers are never far way from content around food & drink.
Carbon’s revenue DNA maps context to CPMs to allow publishers to see the value of their content in real time. Here we use our proprietary context engine to extract pages carrying food & drink content and their related ad-revenue. This sort of data is instantly available in the dashboard to power better sell and buy side decisions for our clients.
Covering a typical 7 day period across a selection of sites within Carbon’s network we can see an array of CPMs. The chef’s favourite was the Waffle House ($3.79); but there were a number of standout CPMs including Oreo ($3.60), Shake Shack ($3.64), Chick-fil-A ($3.58), and the healthier option of Sweetgreen ($3.65).
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Want to know more about how Carbon unlocks the complex relationship between audience, content and revenue to enable more profitable content, buy-side and sell-side strategies? Book a demo using the form below and a member of the team will get back to you.