Carbon’s real-time audience and analytics data is directly translated to incremental revenue through its rule based (dynamic) ad units tool, AdIQ. Across a two month test, AdIQ units consistently outperformed standard ad units, achieving a maximum 242% uplift on CPMs, and contributing an overall 10% uplift to Fark’s open exchange revenue.

Want to learn how we did it? Download the full case study here.

Carbon is now part of Magnite.