Carbon’s real-time audience and analytics data is directly translated to incremental revenue through its rule based (dynamic) ad units tool, AdIQ. Across a two month test, AdIQ units consistently outperformed standard ad units, achieving a maximum 242% uplift on CPMs, and contributing an overall 10% uplift to Fark’s open exchange revenue.
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Carbon’s automated & AI-driven audience segmentation surfaced high value audiences to drive above average CTRs & campaign performance for Hive Digital Media advertisers. Hive Digital Media were able to drive an overall average 20% uplift in CTRs by using Carbon as part of their digital strategy, as well as a 255% increase in targetable audiences …
Who is Archant? Archant is a media company dedicated to enhancing the lives and businesses of the communities they serve through outstanding content, service, and expertise. As one of the UK’s largest publishers with a reach of over 12 million digital readers every month, Archant taps into a wide source of customer data. As a publisher, Archant provides highly relevant, powerful, …
After completing a successful pilot, Archant rolled out the full Carbon DMP to leverage its suite of publisher tools with Trade Direct Insurance (TDI) being their first programmatic direct deals partner Reaching approx 12m people per month online, Archant is one of the UK’s largest regional media companies, with a huge portfolio of regional print …
