1st party audience breakdowns
Complete breakdowns of your audiences, their demographics, scored intent, brand engagements and much more, overlaid with context and revenue data to identify high performing audiences to understand the audience value.
Intelligent audience creation
Using machine driven automation or our easy-to-use audience builder, publishers can create & activate the higher performing & more valuable audiences for their advertisers from within Carbon.
Automated sales sheets
Quick & easy export of audience cohort reports as sales sheets to showcase comprehensive 1st party audience breakdowns to potential media buyers.
Why Carbon?
Revenue DNA
Actionable audience & revenue reporting to create a common language and unified strategy between your revenue, editorial and operation teams.
Simply smart & actionable
Intelligent and actionable insights to build better quality audiences for your inventory, grow your 1st party data and drive higher revenue.
Unrivalled data science
From ingesting, processing and scoring data, to how we build & activate better audiences, we’re always innovating to extract maximum value from data.
Engineered to scale
Infrastructure across edge, cloud, and physical servers, combined with integrations with the largest platforms in the world to ensure speed and scalability.
Privacy-by-design
Carbon has privacy by design principles fully embedded so any privacy standards will always be reflected in our operations.
Client satisfaction
Client satisfaction above all else. We work closely with clients to ensure their success.
