1st party audience breakdowns
Complete breakdowns of your audiences, their demographics, scored intent, brand engagements and much more, overlaid with context and revenue data to identify high performing audiences to understand the audience value.
Intelligent audience creation
Using machine driven automation or our easy-to-use audience builder, publishers can create & activate the higher performing & more valuable audiences for their advertisers from within Carbon.
Automated sales sheets
Quick & easy export of audience cohort reports as sales sheets to showcase comprehensive 1st party audience breakdowns to potential media buyers.
Actionable audience & revenue reporting to create a common language and unified strategy between your revenue, editorial and operation teams.
Simply smart & actionable
Intelligent and actionable insights to build better quality audiences for your inventory, grow your 1st party data and drive higher revenue.
Unrivalled data science
From ingesting, processing and scoring data, to how we build & activate better audiences, we’re always innovating to extract maximum value from data.
Engineered to scale
Infrastructure across edge, cloud, and physical servers, combined with integrations with the largest platforms in the world to ensure speed and scalability.
Carbon has privacy by design principles fully embedded so any privacy standards will always be reflected in our operations.
Client satisfaction above all else. We work closely with clients to ensure their success.
The Carbon Platform
Real time identity analytics and revenue attribution to unlock yield and contextual value across your content
Data management solutions for revenue-focused real time audience development, scoring, segmentation and activation
Integrated tools and technology to power audience monetisation and personalisation on and off network