Understand audience value
Real-time revenue reporting by placement, demand partner, content and more, combined with 1st party audience analytics to gain transparent & actionable insights into what is driving your profitable users.
Build hyper relevant audiences fast
Use machine driven automation or our easy-to-use audience builder with unique data scoring to build & activate more profitable audiences at speed across the web matched against existing audience segments.
Grow your 1st party data assets
Use cohort analysis to better understand specific audience segments and identify further opportunities to optimise audience strategy and campaign performance to grow your 1st party data assets and achieve higher ROI.
Actionable audience & revenue reporting to create a common language and unified strategy between your revenue, editorial and operation teams.
Simply smart & actionable
Intelligent and actionable insights to build better quality audiences for your inventory, grow your 1st party data and drive higher revenue.
Unrivalled data science
From ingesting, processing and scoring data, to how we build & activate better audiences, we’re always innovating to extract maximum value from data.
Engineered to scale
Infrastructure across edge, cloud, and physical servers, combined with integrations with the largest platforms in the world to ensure speed and scalability.
Carbon has privacy by design principles fully embedded so any privacy standards will always be reflected in our operations.
Client satisfaction above all else. We work closely with clients to ensure their success.
The Carbon Platform
Real time identity analytics and revenue attribution to unlock yield and contextual value across your content
Data management solutions for revenue-focused real time audience development, scoring, segmentation and activation
Integrated tools and technology to power audience monetisation and personalisation on and off network