Understand audience value

Real-time revenue reporting by placement, demand partner, content and more, combined with 1st party audience analytics to gain transparent & actionable insights into what is driving your profitable users.

Build hyper relevant audiences fast

Use machine driven automation or our easy-to-use audience builder with unique data scoring to build & activate more profitable audiences at speed across the web matched against existing audience segments.

Grow your 1st party data assets

Use cohort analysis to better understand specific audience segments and identify further opportunities to optimise audience strategy and campaign performance to grow your 1st party data assets and achieve higher ROI.

Why Carbon?

Revenue DNA

Actionable audience & revenue reporting to create a common language and unified strategy between your revenue, editorial and operation teams.

Simply smart & actionable

Intelligent and actionable insights to build better quality audiences for your inventory, grow your 1st party data and drive higher revenue.

Unrivalled data science

From ingesting, processing and scoring data, to how we build & activate better audiences, we’re always innovating to extract maximum value from data.

Engineered to scale

Infrastructure across edge, cloud, and physical servers, combined with integrations with the largest platforms in the world to ensure speed and scalability.


Carbon has privacy by design principles fully embedded so any privacy standards will always be reflected in our operations.

Client satisfaction

Client satisfaction above all else. We work closely with clients to ensure their success.

The Carbon Platform

Carbon is now part of Magnite.