Analyse your 1st party assets

Transparent site analytics, revenue reporting and audience data enable you to measure & understand the true value of your 1st party audience in real-time, including your AMP audiences.

Automated categorisation

Through automated categorisation, Carbon enables publishers to increase the quantity and quality of first party assets, with uniquely scored signals mapped into a taxonomy built on IAB standards and layered with Carbon’s unique brand and keyword signals.

Machine-driven data scoring

Using data science Carbon uniquely scores intent and brand affinity data to enable publishers to more accurately build & activate audiences.

Grow your 1st party data

Build high performing audience segments using our DMP capabilities combined with unique data scoring algorithms, to activate across key platforms and grow your 1st party audience.

Custom Audience Pixel

The Custom Audience Pixel enables publishers to uncover and activate unique audiences based on custom events; including targeting subscribers, custom taxonomy nodes, unique revenue events, and ad clicks, among others.

Create high value inventory

Understand your audience at more granular levels to make inventory more addressable, thereby raising demand and pushing up its value.

Why Carbon?

Revenue DNA

Actionable audience & revenue reporting to create a common language and unified strategy between your revenue, editorial and operation teams.

Simply smart & actionable

Intelligent and actionable insights to build better quality audiences for your inventory, grow your 1st party data and drive higher revenue.

Unrivalled data science

From ingesting, processing and scoring data, to how we build & activate better audiences, we’re always innovating to extract maximum value from data.

Engineered to scale

Infrastructure across edge, cloud, and physical servers, combined with integrations with the largest platforms in the world to ensure speed and scalability.


Carbon has privacy by design principles fully embedded so any privacy standards will always be reflected in our operations.

Client satisfaction

Client satisfaction above all else. We work closely with clients to ensure their success.

The Carbon Platform

Carbon is now part of Magnite.