• AdIQ™ dynamic ad tag

    Rule-based, dynamic ad units that leverage data in real-time to optimise for the best possible programmatic yields.

  • Buy & sell-side integrations

    Integrating with SSPs, DSPs and other platforms to optimise audience acquisition and monetisation.

  • Dynamic price floor modelling

    Carbon revenue data and analytics can be used for direct optimization, dynamic and static flooring and pricing efforts.

  • Subscription & editorial modelling

    Real-time views of which pages, content and topics are driving revenue from which audiences.


Carbon’s real time audience and analytics data is directly translated to incremental revenue through its rule based (dynamic) ad units tool, AdIQ. AdIQ uses real time and historical data to trigger bidders and DSPs for maximum bids, resulting in the best possible yield for publishers. Find out more.

Super Unit

The Prebid-powered Super Unit creates the most viewable impression, monetized by the highest bidder of any type of demand – display, rich media, video, and native – to derive the highest value possible for each impression.

Data Sales

Drive incremental revenue using accurate 1st party categorisation and layered intent to generate & monetise your high quality data via one integration to all the leading data marketplaces.

Prebid Optimisation

Unlock data and revenue behind your header bidding down to bidder, deal id, user and URL; using machine learning to auto-segment your most valuable audiences, backed up by detailed analytics to get a deeper understanding of your audiences to optimise value further.

Features spotlight

Automated categorisation

Carbon automates the process of identifying, mapping and optimizing page categories and data signals so publishers can easily identify and package audiences for the marketplace with efficiency.

Data Scoring

Using data science Carbon uniquely scores intent and brand affinity data to enable publishers to more accurately analyse, build & activate audiences.

Custom Audience Pixel

The Custom Audience Pixel enables publishers to uncover and activate unique audiences based on custom events; including targeting subscribers, custom taxonomy nodes, unique revenue events, and ad clicks, among others.

  • “We wanted a partner who understood us and could help us adapt, innovate and grow. Carbon’s experience, tech and great support means they’re able to understand and act upon our key challenges and opportunities” James Parfitt, Archant
  • “We’ve been really impressed with how engaging and supportive Carbon has been. Their data and machine learning driven tech is second-to-none, freeing up time & resource, whilst contributing to our bottom line.” Drew Curtis, Fark.com

The Carbon Platform