Improve existing revenue lines
Incremental revenue from existing channels by leveraging scored signals, actionable insights, and AI driven segmentation.
Add new incremental revenue
Generate new incremental revenue by leveraging our proprietary suite of monetisation products.
Data sales done better
Enrich your 1st party data with our scored data taxonomy to sell via one integration to the leading data marketplaces.
Enhanced acquisition and CX
Combine our lookalike modelling, scale and performance to acquire new users whilst protecting the user experience.
Carbon’s real time audience and analytics data is directly translated to incremental revenue through its rule based (dynamic) ad units tool, AdIQ. AdIQ uses real time and historical data to trigger bidders and DSPs for maximum bids, resulting in the best possible yield for publishers. Find out more.
Search & Display
Fill impressions with hyper relevant ads from tier one advertisers, intelligently targeted using compliant, scored intent, brand affinity and contextual touchpoints, leveraging our relationships with the biggest ad servers for better rev-shares.
Using edge computing to cache intent and deep contextual session-based touchpoints to target all devices – including iOS – to monetise high value audience segments in real time via all major ad servers reaching previously untargetable users.
Drive incremental revenue using accurate 1st party categorisation and layered intent to generate & monetise your high quality data via one integration to all the leading data marketplaces.
Unlock data and revenue behind your header bidding down to bidder, deal id, user and URL; using machine learning to auto-segment your most valuable audiences, backed up by detailed analytics to get a deeper understanding of your audiences to optimise value further.
- “We wanted a partner who understood us and could help us adapt, innovate and grow. Carbon’s experience, tech and great support means they’re able to understand and act upon our key challenges and opportunities” James Parfitt, Archant
- “We’ve been really impressed with how engaging and supportive Carbon has been. Their data and machine learning driven tech is second-to-none allowing us to measure, manage and monetise our audiences from one platform freeing up time & resource, whilst contributing to our bottom line.” Drew Curtin, Fark.com
The Carbon Platform
Real time identity analytics and revenue attribution to unlock yield and contextual value across your content
Data management solutions for revenue-focused real time audience development, scoring, segmentation and activation
Integrated tools and technology to power audience monetisation and personalisation on and off network