• Data science driven segmentation

    Segment your audiences with innovative tools & techniques developed by our dedicated team of data scientists

  • Proprietary intent based scoring

    Leverage our uniquely scored data taxonomy across intent & brand affinity for more valuable audiences

  • Automated and Custom Audiences

    Leverage our machine learning or build your own custom audiences using our comprehensive audience builder

  • Multiple integration & export options

    Export your audiences to where they’re needed whether that’s a DSP, media platform or via an API

Discover & execute on your most valuable audiences

An enterprise grade DMP with unrivalled identity & revenue analytics to discover and activate your most valuable audiences across every major platform & marketplace for higher performance and yields.

Uniquely scored Intent & brand affinity signals

Using machine learning algorithms, Carbon uniquely scores and applies its intent and brand affinity signals for accurate segmentation to increase the value of your audiences.

Real-time syncs

Sync audiences in real time to your platforms of choice as they interact with your digital touchpoints to drive highly relevant experiences in-the-moment, as they click.

Machine driven audiences

Create high value audiences automatically, using AI and Machine Learning segmentation techniques, that deliver campaign performance for advertisers and improved yields for publishers.

  • “We wanted a partner who understood us and could help us adapt, innovate and grow. Carbon’s experience, tech and great support means they’re able to understand and act upon our key challenges and opportunities” James Parfitt, Archant
  • “We’ve been really impressed with how engaging and supportive Carbon has been. Their data and machine learning driven tech is second-to-none, freeing up time & resource, whilst contributing to our bottom line.” Drew Curtin, Fark.com

The Carbon Platform