3 core components that create an end-to-end revenue management platform for publishers to seamlessly connect their audience analytics and audience segmentation for improved yields.
Understand how your audience and editorial are driving real-time revenue to reveal actionable insights
- 1st party data breakdowns
- Audience & contextual analytics
- Auction & revenue analytics
- Real-time trending insights
Seamlessly and compliantly create, segment and synchronise audiences to your platforms of choice in real-time for maximum performance and revenue
- Intent & brand targeting
- Automated segments
- Distributed & edge computing
- Real-time reach forecasting
The data, tools and technology to power monetisation – on and off network – for more profitable relationship between audiences and content.
- AdIQ™ dynamic ad tag
- Buy & sell-side integrations
- Dynamic price floor modelling
- Subscription & editorial modelling