In the face of third party deprecation & privacy shifts, publishers globally are focusing on how they can safeguard their revenue and monetisation strategies. Subscriptions have become a key focus for growth, but with advertising growing at record levels and the growing influence of first and zero party data it’s clear that user choice has …
Facebook outages & whistleblowing could mean opportunities for publishers Whilst Facebook may be left counting the costs of a pretty tough week (e.g. $79m ad revenue loss, billions wiped from its value and huge brand damage), publishers should see the opportunity in Facebook’s woes. Firstly, Facebook was down for 6 hours on Monday 4th October, …
Growing CTV opportunity In the US, an estimated $13.4bn will be spent on CTV ads this year (up 48% YoY), with $6.7bn of that being purchased programmatically. There’s a great timeline of 2021 CTV innovation on TheDrum covering everything from the pandemic-driven rise of ad-supported streaming and video on-demand, and the growing interest of Smart …