W3C

This week in publishing – Subscriptions the key focus; Arena acquires Parade; plus more Google and adtech revelations

Publishers focus on subscriptions despite ads growth Further insights from Digiday’s latest publisher research show where publishers see revenue growth in 2022.  Overall, 75% of publishers expect ad revenue growth in 2022; with 47% expecting subscriptions revenue growth and 47% expecting ecommerce growth.  Whilst it seems obvious that 73% of publishers with established subscriptions businesses

Shaping the identity conversation

It’s Q1 2021 and whilst we know third party cookies are going (99.9% certain) it’s less than a year until Google deprecate them and there’s still no definite replacement.  Google’s Privacy Sandbox is one possible replacement, but many of its tools are yet to be tested & verified.  Meanwhile; there’s a host of players bringing

Carbon is now part of Magnite.