European calls for ad tracking limits European parliament is supporting ad targeting limits after adding new clauses to the draft Digital Markets Act (DMA), which will apply to those with turnover of over €8bn in the European market and valued at over €80bn. Whilst still only a draft the key elements will mean that big …
UID2 hits roadblocks in Europe Whilst beta testing takes place in US & Canada, UID2 face roadblocks in Europe as GDPR and potential violations is reportedly scaring potential administrators off, though The Trade Desk notes that it’s working to comply with GDPR. Joshua Lowcock – exec VP & chief digital officer at UM Worldwide – …
Identity: Cookie deprecation driven losses; can Google save FLoC2; and non-AMP ad throttling A lotame study released last week suggested 57% of marketers expect 10-25% revenue decrease from cookie deprecation. In a bid to avoid these losses – and maintain privacy compliant audience targeting – email-based identity solutions (66%) were the most popular choice of …