This week in publishing – Google’s second iteration of FLoC, IAB under fire as trust wanes, and digital publishers’ Q3 highlights

Identity: Cookie deprecation driven losses; can Google save FLoC2; and non-AMP ad throttling A lotame study released last week suggested 57% of marketers expect 10-25% revenue decrease from cookie deprecation.  In a bid to avoid these losses – and maintain privacy compliant audience targeting – email-based identity solutions (66%) were the most popular choice of

Carbon is now part of Magnite.