The Trade Desk

This week in publishing – The Trade Desk introduces OpenPath; Google Encrypted Signals; and Privacy Sandbox comes to Android

The Trade Desk launches OpenPath The Trade Desk announced OpenPath this week, a new product that reportedly allows advertisers to buy programmatic ads directly from premium publishers in order to make ad buying cheaper and more transparent.  However, the move also means cutting out Google Open Bidding – and others – from their ad buying

Carbon is now part of Magnite.