TCF

This week in publishing – NewsPassID, a new privacy working group, Criteo’s Super Bowl ad, and Facebook threatens pull out of Europe

| February 11, 2022

Identity: Topics silver lining, NewsPassID passes pilot phase, and LiveRamp-Pubmatic solution An article from Digiday this week highlighted the potential silver lining of Topics API, including the power of publisher first party data, specifically served via publisher-provided IDs.  Whilst publishers tend to keep their PPIDs within their own systems to avoid data leakage, Google is …

This week in publishing – IAB Europe’s TCF falling short; industry reacts to Topics API; an audio ID; and Adform’s new FusionID

| February 4, 2022

The regulators: IAB Europe’s TCF falls short On Thursday 2nd February 2022, the Belgian data protection authority (APD) published its final decision on a long running complaint against the IAB Europe’s TCF – the Transparency & Consent Framework.  The TCF sets the standard for collecting Internet users’ permission to process their data for behavioral advertising …

Clarity on APD decision regarding IAB Europe’s TCF

| February 3, 2022

On Thursday 2nd February 2022, the Belgian data protection authority (APD) published its final decision on a long running complaint against the IAB Europe’s TCF – the Transparency & Consent Framework.  The TCF sets the standard for collecting Internet users’ permission to process their data for behavioral advertising – including pop ups asking for permission …

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