3 key activities publishers can do to prepare for 2023

Announced at the end of June 2021, Google’s delay of deprecating 3rd party cookies was met with a huge sigh of relief by publishers and buyers alike.  The gift of time is priceless – publishers should use the time to take control of their identity and consumer engagement strategies.  Refining first party data strategies whilst

This week in identity – Top media industry trends, Google’s CHIPS, and Carbon bolsters its taxonomy

Top Media industry trends A Digiday article covering the top media trends for 2021 so far included advertising’s rebound, an evolving identity picture, and slowing new subscription rates.  On the advertising rebound some of those Digiday spoke to suggested they’re approaching (and even exceeding) 2019 levels, which represent a more sensible comparison given the loss

Why Carbon is adopting the IAB Taxonomy now

The IAB’s Content Taxonomy enables a consistent, easy-to-understand language across the entire advertising ecosystem (advertisers, publishers and platforms) to describe content in order to make decisions on relevance and appropriateness of ads.  By speaking the same language, we can promote more efficient & effective buyer-seller relationships whilst maintaining great user experiences. Why now Carbon’s taxonomy

Carbon is now part of Magnite.