This week in publishing – Subscriptions the key focus; Arena acquires Parade; plus more Google and adtech revelations
Publishers focus on subscriptions despite ads growth Further insights from Digiday’s latest publisher research show where publishers see revenue growth in 2022. Overall, 75% of publishers expect ad revenue growth in 2022; with 47% expecting subscriptions revenue growth and 47% expecting ecommerce growth. Whilst it seems obvious that 73% of publishers with established subscriptions businesses …