How to drive more profitable audience development

Publishers often walk a fine line between growth and quality, balancing programmatic monetization with subscriptions. The challenge is to better understand audience behaviour and value to adapt those strategies with varying engagement, content and ad experiences to acquire similar audiences at scale, across O&O properties and high reach walled gardens. Carbon’s machine learning and AI

How to Increase revenue by syncing 1st party audiences across the web

The walled gardens offer unquestionable audience reach, but lack scored and revenue driven, site level, 1st party audience intelligence. Finding those high value audiences at scale with accuracy is a critical challenge for publishers, in order to target the right audiences at the right price to grow their data and profitability. With Carbon’s data science

Carbon is now part of Magnite.