subscriptions Archives

This week in publishing – Subscriptions the key focus; Arena acquires Parade; plus more Google and adtech revelations

Bobby Bowstead | January 21, 2022

Publishers focus on subscriptions despite ads growth Further insights from Digiday’s latest publisher research show where publishers see revenue growth in 2022. Overall, 75% of publishers expect ad revenue growth in 2022; with 47% expecting subscriptions revenue growth and 47% expecting ecommerce growth. Whilst it seems obvious that 73% of publishers with established subscriptions businesses …

Monetisation models in 2022 & beyond: Ads, subscriptions and everything in between

Bobby Bowstead | January 11, 2022

In the face of third party deprecation & privacy shifts, publishers globally are focusing on how they can safeguard their revenue and monetisation strategies. Subscriptions have become a key focus for growth, but with advertising growing at record levels and the growing influence of first and zero party data it’s clear that user choice has …

This week in publishing – Google’s second iteration of FLoC, IAB under fire as trust wanes, and digital publishers’ Q3 highlights

Bobby Bowstead | November 12, 2021

Identity: Cookie deprecation driven losses; can Google save FLoC2; and non-AMP ad throttling A lotame study released last week suggested 57% of marketers expect 10-25% revenue decrease from cookie deprecation. In a bid to avoid these losses – and maintain privacy compliant audience targeting – email-based identity solutions (66%) were the most popular choice of …

This week in publishing – Digital ads not going anywhere, email IDs under scrutiny, and the internet’s paid layer

Bobby Bowstead | October 22, 2021

A retort to Scott Galloway’s digital ad takedown After Scott Galloway’s brutal analysis of digital advertising – calling it Carcinogenic and predicting its collapse – we had a retort from Business Insiders’s Mike Shields in which he explains why Galloway is wrong. Whilst Shields agrees with Galloway on the issues within the market – such …

This week in publishing – UK news publishers, Sky up their CTV game, and ‘data minimisation’ in the US

Bobby Bowstead | October 15, 2021

The Independent focus on retail media, Video and newsletters As well as expecting a 30% increase in revenue, UK-news giant The Independent is investing in ecommerce, TV and audience targeting – highlighting 3 key areas for publishers. For instance; IndyBest offers a range of product reviews and links to buy, and Independent TV offers a …

This week in publishing – The growing CTV opportunity, subscription fatigue, and G7 consider consent changes

Bobby Bowstead | September 10, 2021

Growing CTV opportunity In the US, an estimated $13.4bn will be spent on CTV ads this year (up 48% YoY), with $6.7bn of that being purchased programmatically. There’s a great timeline of 2021 CTV innovation on TheDrum covering everything from the pandemic-driven rise of ad-supported streaming and video on-demand, and the growing interest of Smart …