Will you be our Valentine? According to the National Retail Federation (NRF) Americans will spend nearly $24bn on Valentine’s Day treating the ones they love with gifts most commonly including candy, greeting cards and flowers, as well as more expensive jewellery-based gifts. Valentine’s Day is big business with over 145m Valentine’s Day cards exchanged – …
Our new year’s resolution: Make publishing more profitable Every year we all make new year’s resolutions, promising ourselves to get fit, eat more healthily, get outside more, learn a new skill, or start a new hobby. For digital media there’s a lengthy to-do list with publishers and adtech looking for resolutions to the impending deprecation …
Publishers focus on subscriptions despite ads growth Further insights from Digiday’s latest publisher research show where publishers see revenue growth in 2022. Overall, 75% of publishers expect ad revenue growth in 2022; with 47% expecting subscriptions revenue growth and 47% expecting ecommerce growth. Whilst it seems obvious that 73% of publishers with established subscriptions businesses …
In the face of third party deprecation & privacy shifts, publishers globally are focusing on how they can safeguard their revenue and monetisation strategies. Subscriptions have become a key focus for growth, but with advertising growing at record levels and the growing influence of first and zero party data it’s clear that user choice has …
Can you set a new CPM high score? With over 3.2bn video gamers globally, the growing popularity of mobile gaming, and new innovation across VR & AR, gaming continues to be a growing opportunity for publishers and brands alike. Combined with the lasting effects of pandemic-driven gaming interest in both playing and viewing – via …
Carbon’s automated & AI-driven audience segmentation surfaced high value audiences to drive above average CTRs & campaign performance for Hive Digital Media advertisers. Hive Digital Media were able to drive an overall average 20% uplift in CTRs by using Carbon as part of their digital strategy, as well as a 255% increase in targetable audiences …
Are your automotive CPMs roadworthy? From the slow rise back to normality seeing more people travel – for work and pleasure – to the growing interest in electric-powered vehicles, cars are central to many of our lives as part of our hobbies & interests or just a practical way of getting around. Carbon’s revenue DNA …
Reduced urgency in cookieless Digiday revealed that a number of publishers are feeling a lack of cookieless momentum as advertisers pull back on testing budgets following the Google delay. This slowing momentum and industry wide fragmentation is leaving some publishers divided on what to do in the cookieless future. In his AdWeek article, Mark Stenberg …
Who’s hungry? With the hospitality industry re-opening and getting back to some sort of normality, plus our never dying love for takeaway food, consumers are never far way from content around food & drink. Carbon’s revenue DNA maps context to CPMs to allow publishers to see the value of their content in real time. Here …
Who is Archant? Archant is a media company dedicated to enhancing the lives and businesses of the communities they serve through outstanding content, service, and expertise. As one of the UK’s largest publishers with a reach of over 12 million digital readers every month, Archant taps into a wide source of customer data. As a publisher, Archant provides highly relevant, powerful, …