revenue management platform

British Data Awards 2021 Finalists announced

Carbon is delighted to announce that we’ve been named a Finalist in the British Data Awards 2021, in the ‘Analytics Company of the Year’ category. In the last year publishers have been challenged on a number of fronts: identity changes, regulatory pressures, pandemic-driven media changes, and more. Analytics has become an ever more critical tool

WTF is an RMP?!

If your data platform doesn’t understand the relationship between audience, context and revenue then it’s time to evolve. Publishers have long relied on data management platforms (DMPs) to gain a clear understanding of their audience value – collecting, storing and sorting data from disparate platforms in an intelligible way. However, this siloed approach has led

Carbon is now part of Magnite.