Google changes Topics of conversation The big Google news this week was their announcement of their FLoC replacement: Topics API. Rather than grouping users together, Topics enables the Chrome browser to learn about the individual’s browsing behaviours, recording information about the sites they have visited for the previous 3 weeks and storing it. Topics will …
Publishers focus on subscriptions despite ads growth Further insights from Digiday’s latest publisher research show where publishers see revenue growth in 2022. Overall, 75% of publishers expect ad revenue growth in 2022; with 47% expecting subscriptions revenue growth and 47% expecting ecommerce growth. Whilst it seems obvious that 73% of publishers with established subscriptions businesses …
Latest first party platforms: BestBuy and NBC Retail media growth is a common theme among 2022 predictions, and just one week into 2022 it has been announced that Best Buy Ads will launch this year as the electronics retailer looks to leverage its own first party data to sell ads on and off network. eMarketer …