Carbon software developer, Jordan Hoggart, recently shared some insights at Prestocon about how Carbon was able to improve performance of its real-time dashboards by swapping Athena – Amazon’s serverless Presto option – to Ahana Cloud for running queries using our own managed cluster. You can see the recording and slides from the talk here. This …
Publishers need to produce content that fuels traffic, engages their audiences and drives yield, whether that’s through ads, subscriptions or otherwise. In order to optimise their editorial strategy, publishers must understand their audiences’ value in tandem with the content they engage with to divert their resources to the trending topics, formats and channels that drive …
Publishers often walk a fine line between growth and quality, balancing programmatic monetization with subscriptions. The challenge is to better understand audience behaviour and value to adapt those strategies with varying engagement, content and ad experiences to acquire similar audiences at scale, across O&O properties and high reach walled gardens. Carbon’s machine learning and AI …
Publishers have been faced with siloed audience analytics, revenue reporting and audience data management tools for too long, making it difficult to get a complete picture of their audiences to effectively manage & optimise revenue and performance. Here we specifically look at the need to have a consolidated, single source of truth for your audience, …
The walled gardens offer unquestionable audience reach, but lack scored and revenue driven, site level, 1st party audience intelligence. Finding those high value audiences at scale with accuracy is a critical challenge for publishers, in order to target the right audiences at the right price to grow their data and profitability. With Carbon’s data science …
Publishers are increasingly working with broad reach audience platforms to acquire high value targeted audiences. However, many publishers struggle to measure and understand the true value of their audience in real-time, which can lead to highly inefficient spending on less profitable channels. With Carbon’s transparent site analytics, revenue reporting, and audience data publishers can: Understand …