Prebid

Shaping the identity conversation

It’s Q1 2021 and whilst we know third party cookies are going (99.9% certain) it’s less than a year until Google deprecate them and there’s still no definite replacement.  Google’s Privacy Sandbox is one possible replacement, but many of its tools are yet to be tested & verified.  Meanwhile; there’s a host of players bringing

Carbon joins Prebid.org

Carbon is pleased to announce that it has been accepted as a Community Member of Prebid.org as it strives for more transparency in ad tech. In November 2020, Carbon – the first & only revenue management platform (RMP) – joined Prebid.org as a community member to support its mission in making digital advertising fair, transparent

Carbon is now part of Magnite.