Open market

This week in publishing – Programmatic trends for 2022, Tesco joins the retail media trend, and new SVOD measurement in the UK.

2022: Contextual, CTV, open market, walled gardens, and more Digiday’s Programmatic Marketing Summit Recap highlighted a number of key themes going into 2022 including the continuing test & learn approach for post-cookie solutions.  One solution discussed at the summit was contextual which goes beyond just underpinning much of how we collect & categorise content-based data. 

Carbon is now part of Magnite.