This week in publishing – NewsPassID, a new privacy working group, Criteo’s Super Bowl ad, and Facebook threatens pull out of Europe
Identity: Topics silver lining, NewsPassID passes pilot phase, and LiveRamp-Pubmatic solution An article from Digiday this week highlighted the potential silver lining of Topics API, including the power of publisher first party data, specifically served via publisher-provided IDs. Whilst publishers tend to keep their PPIDs within their own systems to avoid data leakage, Google is …