Carbon integrates Narratiive data lake to increase publishers’ addressable data by 600%

Carbon is excited to announce that it has completed the integration of Narratiive’s data lake into its revenue management platform to enable South Africa & MENA publishers to extend the reach of their first-party audiences.  After recently announcing their partnership Carbon and Narratiive are continuing to build the momentum of their end-to-end solution for publishers

Carbon is now part of Magnite.