This week in publishing – More first party platforms; revenue growth & consolidation in media; and 2022 trends & predictions.
Latest first party platforms: BestBuy and NBC Retail media growth is a common theme among 2022 predictions, and just one week into 2022 it has been announced that Best Buy Ads will launch this year as the electronics retailer looks to leverage its own first party data to sell ads on and off network. eMarketer …