M&A

This week in publishing – Subscriptions the key focus; Arena acquires Parade; plus more Google and adtech revelations

| January 21, 2022

Publishers focus on subscriptions despite ads growth Further insights from Digiday’s latest publisher research show where publishers see revenue growth in 2022.  Overall, 75% of publishers expect ad revenue growth in 2022; with 47% expecting subscriptions revenue growth and 47% expecting ecommerce growth.  Whilst it seems obvious that 73% of publishers with established subscriptions businesses …

This week in publishing – PXI project to bring clarity to audience addressability; Mega M&A news; and MadTech & CTV in 2022

| December 17, 2021

Identity: PXI aims to bring clarity to audience addressability; LiveRamp & Lotame expand partnership; and more According to Digiday research publishers post-third party cookie plans remain unchanged with first party data, publisher/adtech built solutions, and non-ad revenue streams where appropriate being key focuses.  However, the level of publishers still worried has remained similar with 55% …

Carbon is now part of Magnite.