Identity

This week in publishing – The Trade Desk introduces OpenPath; Google Encrypted Signals; and Privacy Sandbox comes to Android

The Trade Desk launches OpenPath The Trade Desk announced OpenPath this week, a new product that reportedly allows advertisers to buy programmatic ads directly from premium publishers in order to make ad buying cheaper and more transparent.  However, the move also means cutting out Google Open Bidding – and others – from their ad buying

Leading industry participants launch new initiative to support the development of addressable media in Europe

Founding members – Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic – will work collaboratively across the European media and advertising ecosystem to support the development of a positive, sustainable roadmap for addressable media Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute, announced

This week in publishing – PXI project to bring clarity to audience addressability; Mega M&A news; and MadTech & CTV in 2022

Identity: PXI aims to bring clarity to audience addressability; LiveRamp & Lotame expand partnership; and more According to Digiday research publishers post-third party cookie plans remain unchanged with first party data, publisher/adtech built solutions, and non-ad revenue streams where appropriate being key focuses.  However, the level of publishers still worried has remained similar with 55%

This week in publishing – Digital ads not going anywhere, email IDs under scrutiny, and the internet’s paid layer

A retort to Scott Galloway’s digital ad takedown After Scott Galloway’s brutal analysis of digital advertising – calling it Carcinogenic and predicting its collapse – we had a retort from Business Insiders’s Mike Shields in which he explains why Galloway is wrong.  Whilst Shields agrees with Galloway on the issues within the market – such

This week in publishing – Programmatic continues to grow, ecommerce fuels retail media, and is the cookie really going?

Programmatic growth and innovation Innovation in the programmatic space continues to gain momentum; whether it’s in-game, CTV, audio, digital-out-of-home, or unique collaborations, such as the one between Carbon & SmartRTB with the growing power of 1st party audience data.  For instance, this week saw Channel4 embrace real-time bidding with the launch of its All4 Private

This week in identity – Facebook’s post-cookie ad plans, Google befriends publishers, and emerging attention metrics.

Facebook plans for ads beyond IDFA and Cookies Driven by shifting regulations and other moves impacting data collection, Facebook is planning to reengineer its ads business around what it is calling Privacy Enhancing Technologies (PETs) to place more value on privacy. The 3 elements of PETs are: Multi Party Computation; On Device learning; and Differential

Carbon is now part of Magnite.