IAB

This week in publishing – NewsPassID, a new privacy working group, Criteo’s Super Bowl ad, and Facebook threatens pull out of Europe

| February 11, 2022

Identity: Topics silver lining, NewsPassID passes pilot phase, and LiveRamp-Pubmatic solution An article from Digiday this week highlighted the potential silver lining of Topics API, including the power of publisher first party data, specifically served via publisher-provided IDs.  Whilst publishers tend to keep their PPIDs within their own systems to avoid data leakage, Google is …

This week in publishing – IAB Europe’s TCF falling short; industry reacts to Topics API; an audio ID; and Adform’s new FusionID

| February 4, 2022

The regulators: IAB Europe’s TCF falls short On Thursday 2nd February 2022, the Belgian data protection authority (APD) published its final decision on a long running complaint against the IAB Europe’s TCF – the Transparency & Consent Framework.  The TCF sets the standard for collecting Internet users’ permission to process their data for behavioral advertising …

Clarity on APD decision regarding IAB Europe’s TCF

| February 3, 2022

On Thursday 2nd February 2022, the Belgian data protection authority (APD) published its final decision on a long running complaint against the IAB Europe’s TCF – the Transparency & Consent Framework.  The TCF sets the standard for collecting Internet users’ permission to process their data for behavioral advertising – including pop ups asking for permission …

This week in publishing – Google’s second iteration of FLoC, IAB under fire as trust wanes, and digital publishers’ Q3 highlights

| November 12, 2021

Identity: Cookie deprecation driven losses; can Google save FLoC2; and non-AMP ad throttling A lotame study released last week suggested 57% of marketers expect 10-25% revenue decrease from cookie deprecation.  In a bid to avoid these losses – and maintain privacy compliant audience targeting – email-based identity solutions (66%) were the most popular choice of …

IAB Europe calls foul on Google’s Privacy announcement

| March 9, 2021

It’s rare that the IAB needs to step in to clarify the position of one of its members, but that’s exactly what IAB Europe did yesterday. In a unique act, the European media, technology and marketing association, elected to issue a clarifying position statement, distancing itself from the comments of one of its members, Google, …

Carbon is now part of Magnite.