IAB Europe Archives

This week in publishing – IAB Europe’s TCF falling short; industry reacts to Topics API; an audio ID; and Adform’s new FusionID

Bobby Bowstead | February 4, 2022

The regulators: IAB Europe’s TCF falls short On Thursday 2nd February 2022, the Belgian data protection authority (APD) published its final decision on a long running complaint against the IAB Europe’s TCF – the Transparency & Consent Framework. The TCF sets the standard for collecting Internet users’ permission to process their data for behavioral advertising …

Clarity on APD decision regarding IAB Europe’s TCF

Bobby Bowstead | February 3, 2022

On Thursday 2nd February 2022, the Belgian data protection authority (APD) published its final decision on a long running complaint against the IAB Europe’s TCF – the Transparency & Consent Framework. The TCF sets the standard for collecting Internet users’ permission to process their data for behavioral advertising – including pop ups asking for permission …