Identity: Cookie deprecation driven losses; can Google save FLoC2; and non-AMP ad throttling A lotame study released last week suggested 57% of marketers expect 10-25% revenue decrease from cookie deprecation. In a bid to avoid these losses – and maintain privacy compliant audience targeting – email-based identity solutions (66%) were the most popular choice of …
Facebook outages & whistleblowing could mean opportunities for publishers Whilst Facebook may be left counting the costs of a pretty tough week (e.g. $79m ad revenue loss, billions wiped from its value and huge brand damage), publishers should see the opportunity in Facebook’s woes. Firstly, Facebook was down for 6 hours on Monday 4th October, …
According to Ofcom’s Online Nation 2021 UK adults spend more time online than their European counterparts – at 3hrs37m per day – though not as much as the US’ 4hrs38m! There’s a huge amount of insights but one standout was that Google/Facebook commanded 39% of all time spent online. There were a further 18 sites/apps …