Strong ad revenue reports According to AA/Warc, UK adspend will hit £29.3bn in 2021 – 24.8% up year-over-year – with Q4 representing a record high for any quarter on record at £7.9bn. All areas saw strong recovery in Q2 2021 with some key digital highlights including video-on-demand (112% up YoY), online magazines (155.5% up), and …
Facebook outages & whistleblowing could mean opportunities for publishers Whilst Facebook may be left counting the costs of a pretty tough week (e.g. $79m ad revenue loss, billions wiped from its value and huge brand damage), publishers should see the opportunity in Facebook’s woes. Firstly, Facebook was down for 6 hours on Monday 4th October, …
Facebook plans for ads beyond IDFA and Cookies Driven by shifting regulations and other moves impacting data collection, Facebook is planning to reengineer its ads business around what it is calling Privacy Enhancing Technologies (PETs) to place more value on privacy. The 3 elements of PETs are: Multi Party Computation; On Device learning; and Differential …