This week in publishing – Portfolio approach to addressability; state & rise of retail media; and Reuters Global Trends 2022 report

Portfolio approach to addressability the real winner? IAB Tech Lab CEO, Anthony Katsur, and the IAB are encouraging a portfolio approach to addressability that includes first party data, contextual, and browser APIs, that can apply to existing and new channels such as CTV.  In his AdExchanger pieces Katsur talks about the three buckets that addressability

This week in publishing – Programmatic trends for 2022, Tesco joins the retail media trend, and new SVOD measurement in the UK.

2022: Contextual, CTV, open market, walled gardens, and more Digiday’s Programmatic Marketing Summit Recap highlighted a number of key themes going into 2022 including the continuing test & learn approach for post-cookie solutions.  One solution discussed at the summit was contextual which goes beyond just underpinning much of how we collect & categorise content-based data. 

This week in publishing – Programmatic continues to grow, ecommerce fuels retail media, and is the cookie really going?

Programmatic growth and innovation Innovation in the programmatic space continues to gain momentum; whether it’s in-game, CTV, audio, digital-out-of-home, or unique collaborations, such as the one between Carbon & SmartRTB with the growing power of 1st party audience data.  For instance, this week saw Channel4 embrace real-time bidding with the launch of its All4 Private

Carbon is now part of Magnite.