digital advertising Archives

This week in publishing – Google’s new ways to activate first party data; Apple costs big tech $10bn; and digging into the privacy freeze

Bobby Bowstead | November 5, 2021

Identity: First party PPIDs on Google, Yahoo integrates ConnectID with Merkle, UID2.0 case study This week Google announced new ways for publishers to activate first-party data; specifically enabling the use of publisher-provided identifiers (PPIDs) with Google’s programmatic demand to better customise ad targeting as well as frequency capping and other audience-based ad delivery controls. There’s …

This week in publishing – Strong ad revenue reports continue, dominance & collusion in big tech, and clean rooms

Bobby Bowstead | October 29, 2021

Strong ad revenue reports According to AA/Warc, UK adspend will hit £29.3bn in 2021 – 24.8% up year-over-year – with Q4 representing a record high for any quarter on record at £7.9bn. All areas saw strong recovery in Q2 2021 with some key digital highlights including video-on-demand (112% up YoY), online magazines (155.5% up), and …

This week in publishing – Digital ads not going anywhere, email IDs under scrutiny, and the internet’s paid layer

Bobby Bowstead | October 22, 2021

A retort to Scott Galloway’s digital ad takedown After Scott Galloway’s brutal analysis of digital advertising – calling it Carcinogenic and predicting its collapse – we had a retort from Business Insiders’s Mike Shields in which he explains why Galloway is wrong. Whilst Shields agrees with Galloway on the issues within the market – such …