Clarity on APD decision regarding IAB Europe’s TCF

On Thursday 2nd February 2022, the Belgian data protection authority (APD) published its final decision on a long running complaint against the IAB Europe’s TCF – the Transparency & Consent Framework.  The TCF sets the standard for collecting Internet users’ permission to process their data for behavioral advertising – including pop ups asking for permission

Leading industry participants launch new initiative to support the development of addressable media in Europe

Founding members – Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic – will work collaboratively across the European media and advertising ecosystem to support the development of a positive, sustainable roadmap for addressable media Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute, announced

This week in publishing – Google’s second iteration of FLoC, IAB under fire as trust wanes, and digital publishers’ Q3 highlights

Identity: Cookie deprecation driven losses; can Google save FLoC2; and non-AMP ad throttling A lotame study released last week suggested 57% of marketers expect 10-25% revenue decrease from cookie deprecation.  In a bid to avoid these losses – and maintain privacy compliant audience targeting – email-based identity solutions (66%) were the most popular choice of

Carbon integrates Narratiive data lake to increase publishers’ addressable data by 600%

Carbon is excited to announce that it has completed the integration of Narratiive’s data lake into its revenue management platform to enable South Africa & MENA publishers to extend the reach of their first-party audiences.  After recently announcing their partnership Carbon and Narratiive are continuing to build the momentum of their end-to-end solution for publishers

Automated Categorisation

Carbon automates the process of identifying, mapping and optimizing page categories and data signals so publishers can easily identify and package audiences for the marketplace with efficiency.

British Data Awards 2021 Finalists announced

Carbon is delighted to announce that we’ve been named a Finalist in the British Data Awards 2021, in the ‘Analytics Company of the Year’ category. In the last year publishers have been challenged on a number of fronts: identity changes, regulatory pressures, pandemic-driven media changes, and more. Analytics has become an ever more critical tool

Machine-driven data scoring

Using data science Carbon uniquely scores intent and brand affinity data to enable publishers access more accurate insights, build more relevant audiences and activate those audiences with confidence to improve performance.

Use of statistical models for personalised content delivery

Former KTP Associate – now senior data scientist at Carbon – Ryan Jessop, and current KTP Associate Ela Oftadeh, recently presented some of their KTP work at the Royal Society for Statistics (RSS) conference 2020. Diving into their use of statistical models and decision support for personalised advert and content delivery, it’s further reflection of

Carbon is now part of Magnite.