data scoring

Use of statistical models for personalised content delivery

Former KTP Associate – now senior data scientist at Carbon – Ryan Jessop, and current KTP Associate Ela Oftadeh, recently presented some of their KTP work at the Royal Society for Statistics (RSS) conference 2020. Diving into their use of statistical models and decision support for personalised advert and content delivery, it’s further reflection of

Carbon is now part of Magnite.