Will you be our Valentine? According to the National Retail Federation (NRF) Americans will spend nearly $24bn on Valentine’s Day treating the ones they love with gifts most commonly including candy, greeting cards and flowers, as well as more expensive jewellery-based gifts. Valentine’s Day is big business with over 145m Valentine’s Day cards exchanged – …
Our new year’s resolution: Make publishing more profitable Every year we all make new year’s resolutions, promising ourselves to get fit, eat more healthily, get outside more, learn a new skill, or start a new hobby. For digital media there’s a lengthy to-do list with publishers and adtech looking for resolutions to the impending deprecation …
Can you set a new CPM high score? With over 3.2bn video gamers globally, the growing popularity of mobile gaming, and new innovation across VR & AR, gaming continues to be a growing opportunity for publishers and brands alike. Combined with the lasting effects of pandemic-driven gaming interest in both playing and viewing – via …
Are your automotive CPMs roadworthy? From the slow rise back to normality seeing more people travel – for work and pleasure – to the growing interest in electric-powered vehicles, cars are central to many of our lives as part of our hobbies & interests or just a practical way of getting around. Carbon’s revenue DNA …
Reduced urgency in cookieless Digiday revealed that a number of publishers are feeling a lack of cookieless momentum as advertisers pull back on testing budgets following the Google delay. This slowing momentum and industry wide fragmentation is leaving some publishers divided on what to do in the cookieless future. In his AdWeek article, Mark Stenberg …
Who’s hungry? With the hospitality industry re-opening and getting back to some sort of normality, plus our never dying love for takeaway food, consumers are never far way from content around food & drink. Carbon’s revenue DNA maps context to CPMs to allow publishers to see the value of their content in real time. Here …
Who is Archant? Archant is a media company dedicated to enhancing the lives and businesses of the communities they serve through outstanding content, service, and expertise. As one of the UK’s largest publishers with a reach of over 12 million digital readers every month, Archant taps into a wide source of customer data. As a publisher, Archant provides highly relevant, powerful, …
Football is back! With the return of English football in mid-August, football fans across the UK have shifted their attention back to their beloved clubs. There’s been some surprises already with strong starts for West Ham, Brighton and Tottenham; and whilst Man City lost their opener they’re leading the way for CPMs according to Carbon’s …
Carbon’s real-time audience and analytics data is directly translated to incremental revenue through its rule based (dynamic) ad units tool, AdIQ. Across a two month test, AdIQ units consistently outperformed standard ad units, achieving a maximum 242% uplift on CPMs, and contributing an overall 10% uplift to Fark’s open exchange revenue. Want to learn how …