This week in publishing – Programmatic matures, CTV the next key ad arena, and more publishers embrace post-cookie future

Programmatic maturing: Measurement & transparency are critical Programmatic is maturing and with the continued growth of gaming, CTV/OTT, and audio, programmatic will continue to surge and reshape the digital landscape.  TV, for instance, has seen big shifts from linear to CTV but with the great expectations that digital innovation brings marketers need to know the

This week in publishing – The growing CTV opportunity, subscription fatigue, and G7 consider consent changes

Growing CTV opportunity In the US, an estimated $13.4bn will be spent on CTV ads this year (up 48% YoY), with $6.7bn of that being purchased programmatically.  There’s a great timeline of 2021 CTV innovation on TheDrum covering everything from the pandemic-driven rise of ad-supported streaming and video on-demand, and the growing interest of Smart

Carbon is now part of Magnite.