This week in publishing – Programmatic matures, CTV the next key ad arena, and more publishers embrace post-cookie future
Programmatic maturing: Measurement & transparency are critical Programmatic is maturing and with the continued growth of gaming, CTV/OTT, and audio, programmatic will continue to surge and reshape the digital landscape. TV, for instance, has seen big shifts from linear to CTV but with the great expectations that digital innovation brings marketers need to know the …