We hope you’ve had a great start to the year and wish you all the success for 2022. In this update article we wanted to share some highlights of our more recent product updates and company news as we continue on our mission to make publishing more profitable; including new audience overlap features and the …
Portfolio approach to addressability the real winner? IAB Tech Lab CEO, Anthony Katsur, and the IAB are encouraging a portfolio approach to addressability that includes first party data, contextual, and browser APIs, that can apply to existing and new channels such as CTV. In his AdExchanger pieces Katsur talks about the three buckets that addressability …
2022: Contextual, CTV, open market, walled gardens, and more Digiday’s Programmatic Marketing Summit Recap highlighted a number of key themes going into 2022 including the continuing test & learn approach for post-cookie solutions. One solution discussed at the summit was contextual which goes beyond just underpinning much of how we collect & categorise content-based data. …
Facebook outages & whistleblowing could mean opportunities for publishers Whilst Facebook may be left counting the costs of a pretty tough week (e.g. $79m ad revenue loss, billions wiped from its value and huge brand damage), publishers should see the opportunity in Facebook’s woes. Firstly, Facebook was down for 6 hours on Monday 4th October, …
Programmatic CTV spend on the rise The CTV space continues to innovate and grow, and according to Xandr 57% of advertisers will spend more on addressable TV over the next 12 months across major markets. Furthermore, according to eMarketer advertisers are expected to increase their CTV ad spending in the US by 48% year-on-year to …
Direct sold ads continue to grow New research from Digiday suggests publishers’ pandemic-driven revenue diversification is being dialled back with ads largely dominating. 63% of publishers now claim that direct sold ads are a “large” part of their revenue, a significant change from 38% 12 months ago. Subscriptions (24%), programmatic ads (39%) and affiliate (13%) …
Carbon automates the process of identifying, mapping and optimizing page categories and data signals so publishers can easily identify and package audiences for the marketplace with efficiency.
Through agnostic interoperability, adoption of key standards, and data science-driven innovation we will ensure our clients can work flexibly with 1st party data, 3rd party data and identity solutions, alongside modelled and contextual solutions that will provide further scale.
Any recent time spent on Google, Linkedin, Twitter (etc) researching identity in publishing will have quickly got you seeing phrases such as “death of 3rd party cookies”, “cookiepocalypse”, and “the 2022 data crash” – an endless stream of scaremongering and fear-based selling with the false notion that data deprecation will completely upend digital publishing! It’s …
It’s Q1 2021 and whilst we know third party cookies are going (99.9% certain) it’s less than a year until Google deprecate them and there’s still no definite replacement. Google’s Privacy Sandbox is one possible replacement, but many of its tools are yet to be tested & verified. Meanwhile; there’s a host of players bringing …