consent

This week in publishing – IAB Europe’s TCF falling short; industry reacts to Topics API; an audio ID; and Adform’s new FusionID

The regulators: IAB Europe’s TCF falls short On Thursday 2nd February 2022, the Belgian data protection authority (APD) published its final decision on a long running complaint against the IAB Europe’s TCF – the Transparency & Consent Framework.  The TCF sets the standard for collecting Internet users’ permission to process their data for behavioral advertising

Clarity on APD decision regarding IAB Europe’s TCF

On Thursday 2nd February 2022, the Belgian data protection authority (APD) published its final decision on a long running complaint against the IAB Europe’s TCF – the Transparency & Consent Framework.  The TCF sets the standard for collecting Internet users’ permission to process their data for behavioral advertising – including pop ups asking for permission

The Power of Consent in AdTech: How Archant and Carbon are bridging the gap between privacy and monetization

Who is Archant?  Archant is a media company dedicated to enhancing the lives and businesses of the communities they serve through outstanding content, service, and expertise. As one of the UK’s largest publishers with a reach of over 12 million digital readers every month, Archant taps into a wide source of customer data. As a publisher, Archant provides highly relevant, powerful,

Carbon is now part of Magnite.