Privacy: UK could diverge from GDPR The UK government is discussing the possibility of reforming data rules and diverging from GDPR in a post-Brexit shift to turbocharge the digital economy and cut red tape. The move could lead to the end of cookie popups and consent requests, though changes will still need to appease the …
Training for the cookieless marathon With all the fear mongering terms that have been used to describe the changes in identity, it’s refreshing to see more of our industry accurately frame it as the opportunity it represents. A term we’ve seen this week was the “Cookieless marathon” – described by Lauren Fisher in her guest …
Ad market recovery Following on from last week’s top media trends, Warc has forecast that Global ad investment will grow 8.2% in 2022 to push the total market value past $700bn, 60% of which will be on digital media. In terms of sectors; transport & tourism will see the biggest growth at 29.4% – more …