Carbon’s automated & AI-driven audience segmentation surfaced high value audiences to drive above average CTRs & campaign performance for Hive Digital Media advertisers. Hive Digital Media were able to drive an overall average 20% uplift in CTRs by using Carbon as part of their digital strategy, as well as a 255% increase in targetable audiences …
Carbon is excited to announce that it has completed the integration of Narratiive’s data lake into its revenue management platform to enable South Africa & MENA publishers to extend the reach of their first-party audiences. After recently announcing their partnership Carbon and Narratiive are continuing to build the momentum of their end-to-end solution for publishers …
Carbon automates the process of identifying, mapping and optimizing page categories and data signals so publishers can easily identify and package audiences for the marketplace with efficiency.
Announced at the end of June 2021, Google’s delay of deprecating 3rd party cookies was met with a huge sigh of relief by publishers and buyers alike. The gift of time is priceless – publishers should use the time to take control of their identity and consumer engagement strategies. Refining first party data strategies whilst …
Using data science Carbon uniquely scores intent and brand affinity data to enable publishers access more accurate insights, build more relevant audiences and activate those audiences with confidence to improve performance.
Publishers need to produce content that fuels traffic, engages their audiences and drives yield, whether that’s through ads, subscriptions or otherwise. In order to optimise their editorial strategy, publishers must understand their audiences’ value in tandem with the content they engage with to divert their resources to the trending topics, formats and channels that drive …
If your data platform doesn’t understand the relationship between audience, context and revenue then it’s time to evolve. Publishers have long relied on data management platforms (DMPs) to gain a clear understanding of their audience value – collecting, storing and sorting data from disparate platforms in an intelligible way. However, this siloed approach has led …
Publishers often walk a fine line between growth and quality, balancing programmatic monetization with subscriptions. The challenge is to better understand audience behaviour and value to adapt those strategies with varying engagement, content and ad experiences to acquire similar audiences at scale, across O&O properties and high reach walled gardens. Carbon’s machine learning and AI …
Publishers have been faced with siloed audience analytics, revenue reporting and audience data management tools for too long, making it difficult to get a complete picture of their audiences to effectively manage & optimise revenue and performance. Here we specifically look at the need to have a consolidated, single source of truth for your audience, …
The walled gardens offer unquestionable audience reach, but lack scored and revenue driven, site level, 1st party audience intelligence. Finding those high value audiences at scale with accuracy is a critical challenge for publishers, in order to target the right audiences at the right price to grow their data and profitability. With Carbon’s data science …