This week in publishing – Google’s new ways to activate first party data; Apple costs big tech $10bn; and digging into the privacy freeze

Identity: First party PPIDs on Google, Yahoo integrates ConnectID with Merkle, UID2.0 case study This week Google announced new ways for publishers to activate first-party data; specifically enabling the use of publisher-provided identifiers (PPIDs) with Google’s programmatic demand to better customise ad targeting as well as frequency capping and other audience-based ad delivery controls. There’s

Carbon is now part of Magnite.