Will you be our Valentine? According to the National Retail Federation (NRF) Americans will spend nearly $24bn on Valentine’s Day treating the ones they love with gifts most commonly including candy, greeting cards and flowers, as well as more expensive jewellery-based gifts. Valentine’s Day is big business with over 145m Valentine’s Day cards exchanged – …
Our new year’s resolution: Make publishing more profitable Every year we all make new year’s resolutions, promising ourselves to get fit, eat more healthily, get outside more, learn a new skill, or start a new hobby. For digital media there’s a lengthy to-do list with publishers and adtech looking for resolutions to the impending deprecation …
Can you set a new CPM high score? With over 3.2bn video gamers globally, the growing popularity of mobile gaming, and new innovation across VR & AR, gaming continues to be a growing opportunity for publishers and brands alike. Combined with the lasting effects of pandemic-driven gaming interest in both playing and viewing – via …
Are your automotive CPMs roadworthy? From the slow rise back to normality seeing more people travel – for work and pleasure – to the growing interest in electric-powered vehicles, cars are central to many of our lives as part of our hobbies & interests or just a practical way of getting around. Carbon’s revenue DNA …
Who’s hungry? With the hospitality industry re-opening and getting back to some sort of normality, plus our never dying love for takeaway food, consumers are never far way from content around food & drink. Carbon’s revenue DNA maps context to CPMs to allow publishers to see the value of their content in real time. Here …
Who is Archant? Archant is a media company dedicated to enhancing the lives and businesses of the communities they serve through outstanding content, service, and expertise. As one of the UK’s largest publishers with a reach of over 12 million digital readers every month, Archant taps into a wide source of customer data. As a publisher, Archant provides highly relevant, powerful, …
Football is back! With the return of English football in mid-August, football fans across the UK have shifted their attention back to their beloved clubs. There’s been some surprises already with strong starts for West Ham, Brighton and Tottenham; and whilst Man City lost their opener they’re leading the way for CPMs according to Carbon’s …
Carbon software developer, Jordan Hoggart, recently shared some insights at Prestocon about how Carbon was able to improve performance of its real-time dashboards by swapping Athena – Amazon’s serverless Presto option – to Ahana Cloud for running queries using our own managed cluster. You can see the recording and slides from the talk here. This …
Carbon is delighted to announce that we’ve been named a Finalist in the British Data Awards 2021, in the ‘Analytics Company of the Year’ category. In the last year publishers have been challenged on a number of fronts: identity changes, regulatory pressures, pandemic-driven media changes, and more. Analytics has become an ever more critical tool …
If your data platform doesn’t understand the relationship between audience, context and revenue then it’s time to evolve. Publishers have long relied on data management platforms (DMPs) to gain a clear understanding of their audience value – collecting, storing and sorting data from disparate platforms in an intelligible way. However, this siloed approach has led …