Valentine’s CPMs: The Value of Love

Will you be our Valentine? According to the National Retail Federation (NRF) Americans will spend nearly $24bn on Valentine’s Day treating the ones they love with gifts most commonly including candy, greeting cards and flowers, as well as more expensive jewellery-based gifts. Valentine’s Day is big business with over 145m Valentine’s Day cards exchanged –

CPMs for your New year’s resolutions

Our new year’s resolution: Make publishing more profitable Every year we all make new year’s resolutions, promising ourselves to get fit, eat more healthily, get outside more, learn a new skill, or start a new hobby. For digital media there’s a lengthy to-do list with publishers and adtech looking for resolutions to the impending deprecation

A leaderboard of Gaming CPMs

Can you set a new CPM high score? With over 3.2bn video gamers globally, the growing popularity of mobile gaming, and new innovation across VR & AR, gaming continues to be a growing opportunity for publishers and brands alike. Combined with the lasting effects of pandemic-driven gaming interest in both playing and viewing – via

An Inspection of Automotive CPMs

Are your automotive CPMs roadworthy? From the slow rise back to normality seeing more people travel – for work and pleasure – to the growing interest in electric-powered vehicles, cars are central to many of our lives as part of our hobbies & interests or just a practical way of getting around. Carbon’s revenue DNA

The Food & Drink CPMs Menu

Who’s hungry? With the hospitality industry re-opening and getting back to some sort of normality, plus our never dying love for takeaway food, consumers are never far way from content around food & drink. Carbon’s revenue DNA maps context to CPMs to allow publishers to see the value of their content in real time. Here

The Power of Consent in AdTech: How Archant and Carbon are bridging the gap between privacy and monetization

Who is Archant?  Archant is a media company dedicated to enhancing the lives and businesses of the communities they serve through outstanding content, service, and expertise. As one of the UK’s largest publishers with a reach of over 12 million digital readers every month, Archant taps into a wide source of customer data. As a publisher, Archant provides highly relevant, powerful,

The Premier League of CPMs

Football is back! With the return of English football in mid-August, football fans across the UK have shifted their attention back to their beloved clubs.  There’s been some surprises already with strong starts for West Ham, Brighton and Tottenham; and whilst Man City lost their opener they’re leading the way for CPMs according to Carbon’s

Using PrestoDB with Ahana to Power Real-time Customer Dashboards

Carbon software developer, Jordan Hoggart, recently shared some insights at Prestocon about how Carbon was able to improve performance of its real-time dashboards by swapping Athena – Amazon’s serverless Presto option – to Ahana Cloud for running queries using our own managed cluster. You can see the recording and slides from the talk here. This

British Data Awards 2021 Finalists announced

Carbon is delighted to announce that we’ve been named a Finalist in the British Data Awards 2021, in the ‘Analytics Company of the Year’ category. In the last year publishers have been challenged on a number of fronts: identity changes, regulatory pressures, pandemic-driven media changes, and more. Analytics has become an ever more critical tool

WTF is an RMP?!

If your data platform doesn’t understand the relationship between audience, context and revenue then it’s time to evolve. Publishers have long relied on data management platforms (DMPs) to gain a clear understanding of their audience value – collecting, storing and sorting data from disparate platforms in an intelligible way. However, this siloed approach has led

Carbon is now part of Magnite.