Addressability

This week in publishing – Topics of conversation, German publishers file against Google, and a strong year expected for ad spending

| January 28, 2022

Google changes Topics of conversation The big Google news this week was their announcement of their FLoC replacement: Topics API.  Rather than grouping users together, Topics enables the Chrome browser to learn about the individual’s browsing behaviours, recording information about the sites they have visited for the previous 3 weeks and storing it.  Topics will …

This week in publishing – Portfolio approach to addressability; state & rise of retail media; and Reuters Global Trends 2022 report

| January 14, 2022

Portfolio approach to addressability the real winner? IAB Tech Lab CEO, Anthony Katsur, and the IAB are encouraging a portfolio approach to addressability that includes first party data, contextual, and browser APIs, that can apply to existing and new channels such as CTV.  In his AdExchanger pieces Katsur talks about the three buckets that addressability …

Carbon is now part of Magnite.