Programmatic growth and innovation Innovation in the programmatic space continues to gain momentum; whether it’s in-game, CTV, audio, digital-out-of-home, or unique collaborations, such as the one between Carbon & SmartRTB with the growing power of 1st party audience data. For instance, this week saw Channel4 embrace real-time bidding with the launch of its All4 Private …
Through agnostic interoperability, adoption of key standards, and data science-driven innovation we will ensure our clients can work flexibly with 1st party data, 3rd party data and identity solutions, alongside modelled and contextual solutions that will provide further scale.
Top Media industry trends A Digiday article covering the top media trends for 2021 so far included advertising’s rebound, an evolving identity picture, and slowing new subscription rates. On the advertising rebound some of those Digiday spoke to suggested they’re approaching (and even exceeding) 2019 levels, which represent a more sensible comparison given the loss …
Google’s 3rd party delay: the fallout Whilst Google’s delay of 3rd party cookie deprecation to 2023 felt a little forced, the industry on the whole seems to be in agreement. Check out some quoted reactions from around the industry in AdExchanger and Campaign UK. The bottom line: Google wasn’t prepared and that made it hard …
Any recent time spent on Google, Linkedin, Twitter (etc) researching identity in publishing will have quickly got you seeing phrases such as “death of 3rd party cookies”, “cookiepocalypse”, and “the 2022 data crash” – an endless stream of scaremongering and fear-based selling with the false notion that data deprecation will completely upend digital publishing! It’s …