Football is back!

With the return of English football in mid-August, football fans across the UK have shifted their attention back to their beloved clubs.  There’s been some surprises already with strong starts for West Ham, Brighton and Tottenham; and whilst Man City lost their opener they’re leading the way for CPMs according to Carbon’s revenue analytics.

Carbon’s revenue DNA maps context to CPMs to allow publishers to see the value of their content in real time. Here we use our proprietary context engine to extract pages carrying football team content and their related ad-revenue. This sort of data is instantly available in the dashboard to power better sell and buy side decisions for our clients.

Since the English premier league started back again on Friday 13th, Carbon looked at the impact on CPMs over the opening 2 weeks, taking an average across our network.

Want to know more?

Want to know more about how Carbon unlocks the complex relationship between audience, content and revenue to enable more profitable content, buy-side and sell-side strategies? Book a demo using the form below and a member of the team will get back to you.

Carbon is now part of Magnite.