Can you set a new CPM high score?
With over 3.2bn video gamers globally, the growing popularity of mobile gaming, and new innovation across VR & AR, gaming continues to be a growing opportunity for publishers and brands alike. Combined with the lasting effects of pandemic-driven gaming interest in both playing and viewing – via platforms such as Twitch – gaming has become an important part of media time for many irrespective of age and gender.
Carbon’s revenue DNA maps context to CPMs to allow publishers to see the value of their content in real time. Here we use our proprietary context engine to extract pages carrying gaming content and their related ad-revenue. This type of data is instantly available in the dashboard to power better sell and buy side decisions for our clients.
Covering a typical 7 day period across a selection of sites within Carbon’s network we can see an array of CPMs. There were high scores for a number of first person shooter games such as Medal of Honor ($7.67) and Battlefield ($5.63); whilst the console battles saw Nintendo achieve the highest CPM at $5.64 vs $5.60 for PS5 and $5.44 for Xbox. Meanwhile; mobile gaming – which accounts for approx. 43% of smartphone use – led in terms of category CPMs at $5.77.
Want to know more?
Want to know more about how Carbon unlocks the complex relationship between audience, content and revenue to enable more profitable content, buy-side and sell-side strategies? Book a demo using the form below and a member of the team will get back to you.
