In this fireside chat, Angelina Eng – the IAB’s VP of Measurement & Attribution – shares some insights and advice into the upcoming changes in identity; the impact they may have; and how the industry is adapting. Specifically we dive into some of the challenges around measurement and educating the end users, and how advertisers & publishers can actively approach these changes such as adopting a common taxonomy for a more efficient & effective market.
Related articles
-
This week in publishing – Topics of conversation, German publishers file against Google, and a strong year expected for ad spending
Google changes Topics of conversation The big Google news this week was their announcement of their FLoC replacement: Topics API. Rather than grouping users together, Topics enables the Chrome browser to learn about the individual’s browsing behaviours, recording information about the sites they have visited for the previous 3 weeks and storing it. Topics will …
-
This week in publishing – Subscriptions the key focus; Arena acquires Parade; plus more Google and adtech revelations
Publishers focus on subscriptions despite ads growth Further insights from Digiday’s latest publisher research show where publishers see revenue growth in 2022. Overall, 75% of publishers expect ad revenue growth in 2022; with 47% expecting subscriptions revenue growth and 47% expecting ecommerce growth. Whilst it seems obvious that 73% of publishers with established subscriptions businesses …
-
This week in publishing – Portfolio approach to addressability; state & rise of retail media; and Reuters Global Trends 2022 report
Portfolio approach to addressability the real winner? IAB Tech Lab CEO, Anthony Katsur, and the IAB are encouraging a portfolio approach to addressability that includes first party data, contextual, and browser APIs, that can apply to existing and new channels such as CTV. In his AdExchanger pieces Katsur talks about the three buckets that addressability …
This week in publishing – Topics of conversation, German publishers file against Google, and a strong year expected for ad spending
Google changes Topics of conversation The big Google news this week was their announcement of their FLoC replacement: Topics API. Rather than grouping users together, Topics enables the Chrome browser to learn about the individual’s browsing behaviours, recording information about the sites they have visited for the previous 3 weeks and storing it. Topics will …
This week in publishing – Subscriptions the key focus; Arena acquires Parade; plus more Google and adtech revelations
Publishers focus on subscriptions despite ads growth Further insights from Digiday’s latest publisher research show where publishers see revenue growth in 2022. Overall, 75% of publishers expect ad revenue growth in 2022; with 47% expecting subscriptions revenue growth and 47% expecting ecommerce growth. Whilst it seems obvious that 73% of publishers with established subscriptions businesses …
This week in publishing – Portfolio approach to addressability; state & rise of retail media; and Reuters Global Trends 2022 report
Portfolio approach to addressability the real winner? IAB Tech Lab CEO, Anthony Katsur, and the IAB are encouraging a portfolio approach to addressability that includes first party data, contextual, and browser APIs, that can apply to existing and new channels such as CTV. In his AdExchanger pieces Katsur talks about the three buckets that addressability …