In this fireside chat, Angelina Eng – the IAB’s VP of Measurement & Attribution – shares some insights and advice into the upcoming changes in identity; the impact they may have; and how the industry is adapting. Specifically we dive into some of the challenges around measurement and educating the end users, and how advertisers & publishers can actively approach these changes such as adopting a common taxonomy for a more efficient & effective market.

Carbon is now part of Magnite.